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Viber Advertising: The Creative Way to Grow Your Audience

Viber Advertising: Креативният начин да увеличите аудиторията си

Recently, we shared with you 4 Effective Ways How to Use Viber for Business. However, what can you do if you are only in the process of developing your customer database? And maybe you want to combine Viber Business Messaging with the opportunity to grow your subscribers list and develop your brand creativity?

If so, keep reading! Viber made a solution to increase the number of your subscribers, your brand visibility, and CTR in an original and fun way.

And, as an official global partner of Viber, we’re going to share with you some secrets on how exactly that’s done.

Contents:

What are the Viber Advertising Solutions?

Viber is a messaging app used daily by billions of users in 190 countries. This itself is the reason why Viber can be used as global platform for promoting your business and engaging with new subscribers and followers. To paint a clearer picture of the efficiency in the communication that Viber provides, let’s convert the words into numbers:

What happens on Viber in 60 seconds?

Source: Viber for Business

Why is this important?

Viber allows you to promote your business and grow your virtual community through in-app mobile advertising. You can broadcast the ad content through a mixed placement directly in the Viber app.

Imagine users have opened Viber five times today while using chat, calls, or browsing the Explore section. Your business can appear in all of these places and can be noticed by your audience in an effective yet unobtrusive way.

“Advertising” can also go off the path. Impress the Viber community with sticker packs created exclusively for your business. Another bonus is that by downloading the sticker pack, users instantly subscribe to your channels and join them.

We’ll cover the Viber stickers in more detail later. But before that, let’s see how Viber allows businesses to grow.

How can Viber Mobile Advertising help your business grow?

Between the endless stream of commercial messages, billboards, and TV adverts, consumers are overwhelmed with promotional content. Over the past few decades, audiences have become much more discerning about the messages they receive and the brands they choose to trust. Consumers ignore traditional advertising simply because it’s not personalized and targeted to them – they perceive it as generic.

Digital channels enable you to be present wherever your audience is without wasting money and time trying to impress people who are not part of your target group.

Viber for Business works in your favor to show your audience that you know them. It also helps in creating long-lasting, sustainable relationships with your future customers. Customers expect instant communication from brands, across channels they use actively every day.  On average, a Viber user opens the app over 16 times each day and spends about 32 minutes there. Is there any type of traditional media that can come even close to those metrics today?

However, Viber for Business doesn’t just cover the “attraction” stage of the user journey. The app allows you not only to increase your online presence and audience, but also to:

  • Interact with users
  • Sell directly through Viber
  • Make your customers feel special and turn them into ambassadors of your business
Source: Viber for Business

To learn how Viber helps in the last three stages of the user journey, check out this post.

But now let’s go back to the “attraction” stage. We’ve already talked about the benefits of Viber for Business in modern marketing. However, you’re probably wondering how advertising on Viber looks like, and where in the app your business might appear.

Here are the answers…

Where to place your Viber Ads?

You probably use Viber every day and you’ve interacted with some businesses through the app. You want to get your business on Viber as well, but you’re wondering how to go about it?

Here are the six ad placement options on the Viber app you can use in any combination. Whether you’re going for a single placement — or even all six of them — it’s up to you.

Let’s see how you can create an ad campaign and get your audience’s attention.

Viber Chats
Average CTR 1.92%

Viber’s chat screen is the most frequently viewed place in the app by users of all ages and from all countries. You can place an image within an ad, the name of your business, and a short engaging brand introduction, along with a CTA button that leads directly to your website. The ad will appear in the list of a user’s recent chats.

Viber Post-Calls
Average CTR 0.87%

Viber users often use the app to make free calls via the Internet.  And, as soon as they end a call with their family or friends, your business’ ad may pop up. Made out of rich media, with a beautiful layout. Of course, a click on the ad will take users to your business website, where they’ll become more familiar with your cause and why they should choose you.

Viber Calls
Average CTR 0.96%

Your ad can also appear on the Recent Calls screen of the Viber app. The CTA button to your website is there too, as well as an image, your business name, and a short text message. Because of all that, users will notice you, and maybe your business will become a topic in the next call. Word-of-mouth marketing always brings great benefits.

Viber Explore
Average CTR 1.5%

Viber Explore is the screen where the app users get introduced to new content, communities, and where they can browse through a host of interesting topics and brands. It’s also the place where you have the chance to get their attention with a large media banner. When users tap on it, they’ll be redirected to your website where they can become a part of your community.

Viber More
Average CTR 1.45%

This is one of the Viber screens with the highest average CTR (click-through rate). Drive traffic to your website with this small banner, which contain an image, your brand name, a short text, and a CTA button. The ad sits natively among the user’s options to edit their profile, sign up for an international calls plan, or purchase stickers.  Better make that your stickers! But more on that in a moment!

Viber Desktop
Average CTR 1.71%
Viewability 90%

Many users are choosing Viber for Desktop to keep in touch with their family and friends more efficiently, while carrying out their daily work tasks. Even the work chats of some small companies often go through Viber for Desktop. Go ahead and place your ad in the bottom left corner of the desktop version of the app. Your 30-second video can’t be skipped by the user, so you’ll be sure your message has gotten through.

Source of the images: Viber for Business

With your creativity, our experts, and Viber, we’ll create an ad campaign that showcases your business at its best.

And speaking of creativity, it’s time to talk about branded Viber sticker packs.

What about the Viber Stickers?

Who says business communication can’t be fun? The best conversions happen when the brand brings fun and joy to the audience. Create your own branded stickers with Viber and see this in action!

Stickers are far from just an aesthetic advertising option. They can also be a very practical solution for your business. Anyone who uses your stickers and shares them with their friends or family instantly becomes your brand ambassador. Stickers help with positioning your brand in the minds of the users, thus increasing your brand awareness. Just like word-of-mouth advertising, but through Viber.

And when users download your branded sticker pack, they automatically subscribe to your chatbot, or become part of your community. Truly a great way to grow your subscribers list!

Plus, Viber gives you quite a bit of freedom in how your stickers can look and what they can do. They can be:

Static – creating a simple but effective and beautifully branded image
Animated
– bringing an image to life by making it move when shared
Audio
– for the most realistic user experience, add sound in addition to motion

Ready to own your first pack of original Viber stickers?

Why should you try Viber Advertising?

If you’re still unsure whether you should give Viber Advertising Solutions a chance to promote your brand, let’s summarize their benefits:

  • Viber is used daily by billions of users around the world. This means that your target audience is very likely to communicate with their family and friends through this channel.
  • The Viber Advertising Solutions gives you opportunity to unleash your creativity and get your audience to notice your business in an original and fun way.
  • Viber offers six options for ad positioning in the app – Viber Chats, Viber Calls, Viber Post-Calls, Viber Explore, Viber More and Viber Desktop. They will take users directly to your business website.
  • Also, the three options for branded stickers – static, animated, and audio. By downloading the stickers, users instantly subscribe to your chatbot, or become part of your community.

Engage your target audience through Viber and create long-lasting relationships with your future customers.

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