The benefits for your business that owns a Viber for Business account range from cutting messaging costs and growing your audience to improving conversion rates – just to name a few. If you’re wondering what else a business Viber account can help you with, keep on reading.

Contents:

• Top 4 Benefits of using Viber for Business
• Viber for Business Messages
• Use of a chatbot on a Viber app
• Get your own customized stickers
• Viber Advertising Solutions
• Let’s conclude – you NEED Viber for Business

Top 4 Benefits of using Viber for Business

With over a billion unique users worldwide, Viber is rightly claiming its spot as one of the most popular messaging apps amongst users.

Although the world of opportunities Viber opens for business communication often gets overlooked, as a Viber Partner, we can tell you that the benefits are nearly endless.

The fact is, with over a billion unique users worldwide, chances are that your current as well as many potential customers use Viber on a daily basis. So, why not use the existing user base to reach customers directly and efficiently?

What makes Viber an extremely effective way of communication is the fact that it’s one of the most personal ways of reaching your audience.

With that in mind, we’ll move on to further explaining a few use cases of having a Viber Business account:

1. Viber for Business Messages

The abundance of options is one of Viber’s main advantages. It allows you to send up to 1000 characters, as well as rich media such as pictures, voice or video.

All of this can be done through one-way, two-way communication as well as sessions.

• One-way Messaging – conversation flows in one direction, from businesses to their customers. It’s perfect for businesses sending out promotional offers, payment confirmations and notifications, delivery updates, flight confirmations etc.
• Two-way Messaging – enable your customers to respond to your messages. Build customer relationships and easily interact with leads in real time. It’s great for when your business is expecting answers from the customer, e.g. customer support, surveys, answering questions.
• Sessions – a way of communication initiated by the customer, unlike one-way and two way where the business initiates the conversation. Once initiated, a session can last within a defined time frame only.

So, how exactly are these messages beneficial?

Personalization and effective targeting = conversions

Gain the Viber users’ trust – it’s more likely they’ll engage in a conversation with a contact they recognize and trust.

Have your brand be easily recognizable by uploading your logo on your Viber Business profile. You can also use Viber Business Messages to kickstart a compelling conversation – encourage the user to engage with the message by adding a call-to-action button at the end of the message. Have the users visit your website or display your number to have them initiate a call!

One of the useful benefits of Viber Business Messages is that it comes with information of  successful message delivery, as well as who has seen your message and engaged with it by clicking the CTA button.

These statistics are important as they give you an insight into the reaction of your audience to a certain message. You can learn how it resonated with them and what you can do to further better the communication that will, in turn, improve user engagement.

You can also use Viber Business Messages to send highly efficient and targeted messages to only select users or have them reach out to your business first.

Ensuring both message delivery and cost control

With Viber, you can rest assured your messages will reach its intended audience as it allows you to achieve a near 100% message delivery rate. 

You’re wondering how’s that possible? 

Well, if there’s a contact who, for whatever the reason (connectivity issues or they don’t have the app), can’t receive a Viber Message, the message will be shortened and sent as an SMS (see our example image above).

Cost control refers to paying only deliveredViber messages, not all sent messages. Meaning, you only pay for the messages that successfully reach their intended destination.

You’re delighted by the benefits Viber has to offer but aren’t sure where to start – let us know and we’ll help you!  To help you envision your Viber Business Account, we made a customizable widget you can try out here.

If you’re not convinced yet, let’s see what’s next.

2. Use of a chatbot on a Viber app

Viber chatbots are an automated chat system that helps your users receive information instantly. Use cases are wide – you can have chatbots send updates to subscribed customers, use it to automate customer service or to enable customers to buy from you.  

If you’re thinking about organizing prize games or loyalty programmes over Viber Chatbot – you can do that too!

Have you heard about MRKVA’s chatbot innovation we’ve helped create? If not, allow us to update you. 

Imagine Mrkva’s Viber chatbot as a super-chatbot – it combines some of the most popular chatbot uses and serves as an immediately available order agent. So, users can access the chatbot anytime, without waiting for somebody to pick up the phone, and by following its instructions, make an order or ask questions. Isn’t that efficient for both – MRKVA and their users? We certainly think so!

Another useful feature is that with the help of Viber Chatbot you can enable your users to vote. This eliminates the cost of sending and SMS for end-users which encourages more end-users to take part in the voting process.

We know you’d agree that having increased engagement while saving users’ money is indeed a benefit!

Viber Chatbot use cases don’t stop there – you can also provide customer support through Viber. Your agents can chat with users over Viber, which allows them to answer questions and solve problems instantly.

There are plenty of other cases of chatbot application on Viber for various aspects of your business – Sales, reservations and appointments, product recommendations or advertising. We’d be happy to help you discover new ways of implementing chatbot within your business, as we’ve helped many businesses before.

3. Get your own customized stickers

Business communication over Viber doesn’t necessarily need to be fully formal – you’re allowed to have a little bit of fun when texting. 

Spice up the conversation with your audience and make it an exciting experience for the users. You can upgrade the conversation by using emoticons, GIFs and stickers.And it’s something we can help you with – create your own sticker packs on Viber and itwill set you apart from the competition!

Stickers don’t serve just for fun, but also as a great advertising tool.

Not sure why? Think about it like this: everyone who uses your stickers and sends them to their friends or family instantly becomes your brand ambassador. They help your brand get positioned in others’ users minds and thus help with raising brand awareness. Something like word-of-mouth, just through Viber.

On top of that, if your customers download your stickers, they will automatically be subscribed to your chatbot or they’ll be joining your Viber community – depending on which sticker package you opt for as more suitable for your business’ needs.

We’re back at Mrkva once more  – feast your eyes on the tasty chatbot and stickers our team had made:

Use stickers to grow a larger audience which you can then use to send new offers, premium deals and much more. What a great and easy way to grow your audience, right?

4. Viber Advertising Solutions

We’ve mentioned advertising a few times already, so you know that personalized stickers are one of the advertising solutions for your business.

But, what you perhaps didn’t know is that Viber offers ad placements on both, mobile and desktop versions.

Ads are non-intrusive and can be shown in a variety of formats – native, display and video.

That means you can choose where you want your customers to see your ads. For mobile, ad placements vary from:

• Viber Chats – have your ads shown on the most viewed screen on Viber, amongst all your user’s chats
• Viber Calls – ads shown within call and contacts section
• Viber More – expand ad visibility to users who are visiting sticker store or any of the settings options
• Viber Post-call – show an ad after the user ends a call
• Viber Explore – use Vibers content exploring option and showcase your ads amongst premium brand content that users love

As we’ve mentioned, besides mobile advertising, Viber also offers desktop ads through a single ad placement at the bottom left corner of the app or a 30-second non skippable video broadcasting your message.

Video ads bring us to the best performing ads according to average 1.71% CTR and 90% viewability. Whilst for mobile, Viber Chats brings the highest average CTR of 1.90% which is proving to be the best performing ad placement for a business.

Let’s conclude – you NEED Viber for Business

Still not sure about all the Viber benefits?

Let’s sum up just the few use cases we’ve mentioned:

• You can send messages with up to a 1000 characters, including rich media and a call-to-action buttons
• If you consider the cost per message, it’s the cheapest channel out there
• Pay only for the delivered messages and have the SMS fallback option as a back-up
• You need it? Viber Chatbots can do it – use chatbots to help you handle voting, in-app orders, customer service or organizing prize games
• Personalize your brand through customized stickers that encourage users to engage and promote your brand at the same time
• Give your advertising a boost through Viber ad placement solutions

Do you love the idea of having your business on Viber but need a little bit of help to make it happen? Don’t worry, we’ve got you!

Let NTH help you with running your own rich messaging campaigns on Viber.

We’ll handle the paperwork and work out the details with Viber for you – after all, we’re Viber Partners, remember?

Interested in creating a Viber Business account?

We’re happy to answer any questions or get into specific details (like pricing, conditions, etc.). Contact us and get a free consultation.